Strategy-led rebrand for an innovative B2B food-tech startup

Brief

Resugar, a pioneering food-tech startup operating in a highly competitive market, faced consumer distrust and wanted to avoid being perceived merely as another sugar replacement. The startup, focused on research and innovation, needed to distinguish itself effectively.

Solution

SIDE ST delivered a strategy-led B2B rebrand and communications campaign aimed at positioning Resugar as a leading science-based startup. This approach helped Resugar stand out in the market by emphasizing its innovative and scientific foundation.

Quote

“Right from the start, SIDE ST clearly got us. They perfectly understood what we needed and crafted an identity that resonates with our vision and business goals. We’re thrilled with the results and how effectively the new brand and website have positioned us. The impact is already tangible—we’re seeing a significant positive response when engaging with customers and partners”

Niv Ben-Ami, CEO. Resugar