Brief
With market skepticism and rising competition, Resugar needed a rebrand to differentiate itself—not just as another sugar substitute, but as a pioneering force in food-tech. SIDE ST was brought in to redefine its positioning, aligning the brand with its scientific innovation and environmental impact.
Solution
SIDE ST crafted a strategy-led B2B rebrand, elevating Resugar as a leading player in food-tech. Through in-depth market research, stakeholder insights, and cross-department collaboration, the rebrand highlighted Resugar’s innovation, scientific credibility, and commitment to positive impact.
Client Feedback
"Right from the start, SIDE ST clearly got us. They perfectly understood what we needed and crafted an identity that resonates with our vision and business goals. We’re thrilled with the results and how effectively the new brand and website have positioned us. The impact is already tangible – we’re seeing a significant positive response when engaging with customers and partners"
Niv Ben-Ami, CEO of Resugar
Credits
Abi Everett, Nancy Giordano, Florencia Lorea, Maciek Kociela, Elena Sáenz de la Torre Loras.
