Comms and positioning for serial entrepreneur-founded GenAI startup

Brief

Founded by serial AI entrepreneurs, Hear.ai aims to revolutionize the business communication landscape. To fulfill this promise, it's crucial to convey their innovative approach with clarity and trust to the industry.

Solution

SIDE ST crafted a comprehensive communications, messaging, and positioning strategy to enhance Hear.ai’s brand awareness and secure a prominent position in a market dominated by tech giants. This approach includes capturing media attention and an out-of-home campaign to solidify their presence and credibility.

Quote

“Working with SIDE ST made all the difference—their insights and research, followed by the way they shaped our positioning and messaging, helped us connect with our audience in a way that truly resonated.”

Noam Fine, CEO, Hear.ai