Human-focused rebrand for leading assistive tech startup

Brief

Bettear, an assistive listening startup, aimed to strengthen its industry-leading position by communicating the unique emotional benefits of its technology to a wider global audience.

Solution

SIDE ST crafted a new visual identity and messaging with a compelling narrative that highlighted how the technology enables people to enjoy life without barriers. This rebranding effort helped Bettear enhance its appeal to users and potential partners alike, giving the boost needed for global expansion.

Quote

“SIDE ST’s openness to our input and guidance in shaping our brand strategy have made this partnership truly special. With their expertise, we effectively emphasized the emotional benefits of our solution, strengthening our worldwide community connection”

Itamar Gabbay, Founder and CEO, Bettear