Brief
Bettear, an assistive listening startup, aimed to strengthen its industry-leading position by communicating the unique emotional benefits of its technology to a wider global audience.
Solution
SIDE ST created a new brand identity, both verbally and visually, to highlight how Bettear’s technology helps the hard-of-hearing to enjoy cultural events just like everyone else. This transformation strengthened Bettear’s positioning, making it more appealing to clients and partners.
Client Feedback
"SIDE ST’s openness to our input and guidance in shaping our brand strategy have made this partnership truly special. With their expertise, we effectively emphasized the emotional benefits of our solution, strengthening our worldwide community connection"
Itamar Gabbay, Founder and CEO, Bettear
Credits
Shai Cotani, Liron Weissman, Rotem Gridish, Alex Danoff, Maciek Kociela, Shelly Lugassi, Nancy Giordano
