WE operate at the intersection of today and tomorrow.

We explore cultural nuance, set foresight, define visions and build brands. Not always in that particular order.

The world is changing, technology is evolving and opportunities abound, but the strategic insights you need to navigate those changes often get lost in the day-to-day pressures of running a startup. SIDE ST equips you with that knowledge, helping you make the right decisions and prepare for what’s next. And we work with a handpicked team of worldwide collaborators and creative talent to make that happen, using the tools of design and communication to build vision-led brands.




Founded by Maor Ofek who brings years of experience in the Israeli startup scene, having led marketing for companies including Cervello (Fast Company's Most Innovative Companies 2023) and OverAI (acquired by Vonage). Maor, who is based in Haifa, Israel, is also an adjunct faculty member and lecturer at Reichman University.




Inquiries → info@side.st