We’re a brand consultancy based in the port city of Haifa, trusted by international startups across a range of industries.

Founder

Maor Ofek

Maor brings over a decade of startup expertise straight from the heart of the Israeli startup ecosystem and knows firsthand the strategic and creative hurdles startups face on their path to growth. Before founding SIDE ST, he led marketing and growth at Cervello (Fast Company’s Most Innovative Startups) and Over.ai (acquired by Vonage), later heading product marketing for Vonage AI’s entire product line. Maor is also a guest lecturer and mentor at leading entrepreneurial institutions, including the Technion and Reichman University.

Our collaborators

We bring together handpicked global creative talent with proven experience in research, strategy, design, and comms.

Abi Grummitt

Katie Mcilvenny

Nancy Giordano

Ala Ho

Eva Ohaion

Daniela Benrey

Vladyslav Medvediev

Maciej Kociela

Quentin Genissel

Work with us

Our services

We see brand-building as a creative discipline that works best when it’s approached thoughtfully and used to tackle real business challenges.

Strategy

Turning insights into clear processes and frameworks that set startups up for success.

Comms

Getting brands in front of the right people with the right story, from media to investors.

Research

Exploring markets, audiences, and trends to make smarter decisions.

Design

Visually shaping business visions to resonate with different stakeholders, both now and in the future.