Messaging and positioning strategy for Zurich-based IoT startup

Brief

Switzerland-based Limbic Life has developed a portable connected chair for hands-free control and navigation through various XR and business applications. This unique offering requires a compelling and clear narrative to attract investors.

Solution

In collaboration with Geneva-based andhuman, SIDE ST performed extensive messaging research and created new business decks and collateral. These materials are designed to resonate with investors, partners, and corporate clients, effectively conveying the innovative potential of Limbic Life.