Brief
During its stealth mode, Rotate (then called Armoz) sought to make a strong entrance into the global market at the intersection of insurance and security. To stand out, it needed a clear strategy to define its positioning and effectively introduce its new approach, and products.
Solution
SIDE ST built a strategic foundation to guide the rebrand and market entry, establishing a sharp, actionable positioning and go-to-market strategy. Partnering with A LINE, the process transformed Rotate into a bold, differentiated brand that supports its business goals and resonates with the market.
Client Feedback
"SIDE ST established a strong, actionable positioning that shaped our go-to market strategy, informed by a deep understanding of real world insights. We collaborated with them throughout our time in stealth, relying on SIDE ST's startup expertise to turn Rotate's vision into a differentiated brand that supports its business goals and resonates with the market."
Ro’ee Margalit, CEO and Co-Founder, Rotate
Press
Credits
A LINE (Nick Monkhouse, James Trump, Tess Lenk)
