Brand and GTM strategy for SMB cybersecurity startup during stealth mode

Brief

Rotate, a rapidly growing cybersecurity startup at the intersection of insurance and security, needed to strategize its approach to market entry and effectively position a new product offering.

Solution

SIDE ST established a strong, actionable positioning for Rotate, shaping their go-to-market strategy with insights deeply rooted in real-world understanding. This approach helped Rotate communicate and position their new product effectively in the market.

Quote

“SIDE ST established a strong, actionable positioning that shaped our go-to market strategy, informed by a deep understanding of real world insights. We collaborated with them throughout our time in stealth, relying on SIDE ST's startup expertise to turn Rotate's vision into a differentiated brand that supports its business goals and resonates with the market.”

Ro’ee Margalit, CEO and Co-Founder, Rotate