Human-focused rebrand for leading assistive tech startup
Strategy-led rebrand for an innovative B2B food-tech startup
Comms and positioning for serial entrepreneur-founded GenAI startup
Brand and GTM strategy for SMB cybersecurity startup during stealth mode
Strategically develop GTM-enablement materials for leading AI startup
Ongoing strategic product marketing consulting for an established sports-tech startup
Brand audit and consulting for Denmark-based document management startup
Brand identity for a stealth mode fintech startup aiming to reinvent enterprise billing
Thought leadership and positioning strategy for GenAI startup
Pitch development for a Switzerland-based impact startup towards its first funding round
Five minutes with Maor Ofek
Start-up branding in stealth mode
Food-tech branding: no recipe, just the right ingredients
Sweet revolution: transforming Resugar's brand identity
From startup to challenger: bold moves, wise choices
Startup brand perception: insights inspired by hidden gem restaurants
New logo and identity for Resugar by SIDE ST
Like buying frozen pizza dough: the issue with ready-made branding in startup culture
SIDE ST partners With Bettear on human-focused rebrand
A LINE partners with SIDE ST on Rotate brand identity
From Basketball Court to Boardroom: The Plus/Minus Approach
Sometimes, We Don’t Want the Fastest Route
Who Feeds the Wild Boars?
A place to be curious
FREQUENTLY ASKED QUESTIONS
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What makes SIDE ST different?
We know what it takes to build a startup brand. Our approach is based on our commitment to a strategy-first mindset and deep contextual insight. That’s how we help startups conceptualize their vision into a brand that reflects their business goals, resonates with market demands, and adapts to cultural shifts.
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What does the end result look like?
There’s no single answer to this. We first understand exactly what the challenge is, and then explore the best path of resolution — so whether the end result will be a new pitch deck, industry research, comms strategy, sales enablement, thought leadership campaign, brand audit, or even a full proper rebrand, all will be based on a rock solid strategic foundation.
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Does SIDE ST do rebrands?
Yes. We believe visual identity design is a tool, like any other creative discipline, and should be used carefully and deliberately to resolve genuine business challenges. We’ll get your strategy pinned down and ironed out, putting you in the best position to visually build your brand. Whether it's with us or together with one of our global partners.
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Who is the founder of SIDE ST?
Founded by Maor Ofek who brings years of experience in the Israeli startup scene, having led marketing for companies including Cervello (Fast Company's Most Innovative Companies 2023) and OverAI (acquired by Vonage). Maor, who is based in Haifa, Israel, is also an adjunct faculty member and lecturer at Reichman University.