we Define visions and Build brands

FREQUENTLY ASKED QUESTIONS

• What makes SIDE ST different?

  We know what it takes to build a startup brand. Our approach is based on our commitment to a strategy-first mindset and deep contextual insight. That’s how we help startups conceptualize their vision into a brand that reflects their business goals, resonates with market demands, and adapts to cultural shifts.

• What does the end result look like?

  There’s no single answer to this. We first understand exactly what the challenge is, and then explore the best path of resolution — so whether the end result will be a new pitch deck, industry research, comms strategy, sales enablement, thought leadership campaign, brand audit, or even a full proper rebrand, all will be based on a rock solid strategic foundation.

• Does SIDE ST do rebrands?

  Yes. We believe visual identity design is a tool, like any other creative discipline, and should be used carefully and deliberately to resolve genuine business challenges. We’ll get your strategy pinned down and ironed out, putting you in the best position to visually build your brand. Whether it's with us or together with one of our global partners.

• Who is the founder of SIDE ST?

  Founded by Maor Ofek who brings years of experience in the Israeli startup scene, having led marketing for companies including Cervello (Fast Company's Most Innovative Companies 2023) and OverAI (acquired by Vonage). Maor, who is based in Haifa, Israel, is also an adjunct faculty member and lecturer at Reichman University.