We define visions and build brands

Frequently asked questions

• What makes SIDE ST different?

  We know what it takes to build a startup brand. Our approach is rooted in a strategy-first mindset and real-world insights. This is how we help startups translate vision into brands, prioritizing real business challenges over surface-level aesthetics.

• What are the services?

  Our services include research, strategy, design, and communications. We see brand-building as a creative discipline that works best when it’s approached thoughtfully and used to tackle real business challenges.

• What does the process look like?

  We start by understanding the competitive landscape and industry dynamics, identifying opportunities, challenges, and trends. This research shapes a strategy focused on positioning and messaging, forming the foundation for all brand and marketing efforts.

• Does SIDE ST do rebrands?

  Yes. We’ll get your strategy pinned down and ironed out, putting you in the best position to visually build your brand. Whether it's with us or together with one of our global partners.

• Who is on the team?

  Led by Maor Ofek, SIDE ST's team brings together handpicked global creative talent with proven experience in strategy, design, and communication.