Brand identity for a stealth mode fintech startup aiming to reinvent enterprise billing

Brief

Vayu is a billing platform that provides businesses with unprecedented flexibility to innovate and bill as they choose. Even in its early stages, this revolutionary product has attracted leading companies, necessitating a strong brand identity that clearly communicates its promise.

Solution

SIDE ST conducted extensive cross-industry positioning research and crafted a unique, differentiated brand identity for Vayu. This tailored branding strategy meets their business needs and appeals to a diverse range of stakeholders, including customers, partners, and investors.