Messaging and positioning strategy for a compliance orchestration startup

Brief

hoggo enables legal and compliance teams to connect, monitor, and automate compliance across workflows and departments. With a clear vision and a unique combination of privacy and tech expertise, they required a positioning strategy to refine their value proposition alongside messaging and product naming architecture to resonate with their target audiences.

Solution

SIDE ST collaborated with hoggo to craft a positioning strategy that articulated their market differentiation. A tailored messaging framework ensured consistent and compelling communication across channels, while a strategic product naming architecture aligned with their vision and product offering. This comprehensive approach enabled hoggo to effectively communicate their value and establish a stronger presence in a competitive market.

Quote

"Working with SIDE ST was invaluable for our product positioning. They demonstrated an exceptional grasp of our product's nuances and market dynamics. What impressed me most was their ability to think beyond conventional approaches – they didn’t just refine our existing messaging; they uncovered unique angles we hadn’t considered."

Noa Schein Kahalon, COO and Co-Founder, hoggo