Thought leadership and positioning strategy for GenAI startup

Brief

Ginzi, situated in the competitive generative AI market, and its founder aspired to turn their initial industry recognition into widespread respect and credibility. They required strategic positioning to boost visibility and underscore their innovative contributions.

Solution

SIDE ST collaborated with Ginzi to strengthen their social proof through thought leadership and editorial content, including a feature in Fast Company. This initiative significantly raised their profile and brand awareness, being listed in respectful industry mappings and invited to leading conferences as speakers. Ginzi was acquired on April 15, 2024.

Quote

“SIDE ST’s quality of work, holistic approach towards brand-building and sheer commitment to the success of the company - have massively contributed to our success. Everyone seemed to know who we are and much of that was thanks to SIDE ST.”

Ben Jacobs, CEO and Co-Founder, Ginzi